Writing dating site email

was bought by Just Say Hi (another dating site) in 2007.Just Say Hi’s infrastructure runs on Ruby on Rails, and as such Mingle2 was eventually ported over to that framework as well.

Deliverables included: The Idea - Cooking up a brand with a name, identity, and purpose Planning - Creating functional specifications, visual wireframes, and information architecture Design - Creating mock-ups and defining aesthetics, typography, positioning, and color Development - Writing the actual code Testing – Ironing out the kinks Launch - Going live I didn’t do this in 66.5 hours, mind you, these are actual hours I spent working on the website.

I have a day job that keeps me pretty busy so I could only work on this during my evenings and weekends.

I started keeping a log after the first couple of days because I realized how quickly everything was coming along and I was curious how much time it would take me to finish.

This is a guide providing tips and tactics I employed to develop this website in such a short amount of time.

I ditched all the popularity contests, “rate my photo” clones, and other features that didn’t directly contribute to this goal. Throughout development I would remind myself of the KISS principle.

Minimize interference Only utilize other people when you absolutely have to, especially if you plan on keeping overhead low.I saw the project from start to finish before I wrote a single line of code and knew that I could do everything on my own.There were no design meetings, Gantt charts, or conference calls – just myself, my computer, and my ability.Identify an Opportunity I’m single and after trying the online dating thing I quickly ascertained two things: – The paid online dating market is very saturated – The free online dating market is also saturated but with sites that are clunky, difficult to use, so littered with ads they’re nearly unusable, and bombarded with useless features I saw an opening and I took it: I knew I could build something better in a very short period of time with almost no overhead.The beauty of this iss that if this site isn’t successful there’s no layoffs, burned VC funding, and I’m ultimately not contributing to another dot-com crash.All I’ve lost is 66.5 hours and a couple bags of coffee beans, I’ll just go back to my day job.