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(Photo: Stephanie Rausser) It was Shakespeare who once wondered, What’s in a name?But we’re looking at that question from a more tech-savvy angle today—as in, how your screen name affects your online dating success or lack thereof.And researchers from the United Kingdom’s Queen Mary University of London say it has a lot to do with whether you find love online.

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Related: 10 Things He’s Thinking When You’re Naked "Search engine listings are also sorted alphabetically," the researchers also noted.

"Screen names starting with a letter near the top of the alphabet are presented first.

Those in the lower quarter of the alphabet will be lost in the bottom of the pile if you start at the top."You can also make your screen name stand out by choosing one that hints at your gender or attractiveness, the researchers found.

Men are more likely to respond positively to screen names that include words such ascutie or blond—surprise!

And for those who judge breakthroughs in online dating insignificant in the annals of scientific discovery, even Carl Sagan knows that “For small creatures such as we the vastness is bearable only through love.”Men are simple creatures, the science suggests, so obvious screen names are the most effective.

Men gravitate towards positive handles—this isn’t the place for self-deprecation—that intimate the person on the other side of the screen is sexy (stuff like “Blondie” and “Cutie”).

Meanwhile, women prefer a screen name that makes its owner sounds smart (“Made Up Of Star Stuff,” perhaps? Interestingly enough, the letters that make up your screen name may be even more important than the words they form.

Several measures of success, like educational achievement and income, are associated with names that start earlier in the alphabet, according to the study.

Names that could have negative connotations, such as little, are no good, they also say.

Instead opt for something playful, such as “Fun2BWith,” because “playful screen names are universally attractive.”What do you think?

Will this affect the screen name you use if and when you online date?